The entire experience of Moby Mart is meant to feel like futuristic shopping, down to the hologram greeter. You need to download an app to even get in the door—it only opens on phone recognition. You place your items in a "smart basket," and when you leave, you just walk out the door. The building scans what you've bought and charges your account accordingly. With solar panels on the roof, it recharges itself.
Moby is very much in beta. Only four people can fit inside the tiny store at the time, and while ultimately Moby aims to drive itself, currently a driver takes the Moby Mart to a nearby warehouse. There's a lot of space for its creator company Wheelys to experiment, and the company wants to start selling a finished product for franchising by 2018. "I want these to be bought by families or groups of people, so that it's not one person that owns every store in the world," says Wheelys co-founder Tom Mazetti. "Instead of working at a warehouse for Amazon, you can own your own little store."
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