The deal will not affect the two brands' competition in the luxury car market but will rather seek to offer customers a connected system of mobility services. Daimler Chief Executive Dieter Zetsche declared that "“As pioneers in automotive engineering, we will not leave the task of shaping future urban mobility to others.” The venture makes a lot of sense from a business perspective as customers are much more likely to be drawn to a singular app solution from both brands instead of standalone services.
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