Microsoft reported during its last quarterly earnings report that LinkedIn revenues were up 29 percent and LinkedIn sessions grew 30 percent to hit record levels of engagement. Much of this growth is attributed to LinkedIn's recent foray into video. At the moment LinkedIn's only form of monetization around video is video advertising, but there is a clear opportunity for LinkedIn Live to provide other ways of monetizing content.
LinkedIn will partner with several third-party live streaming developers (Wirecast, Wowza, Media Systems, Socialive, Switcher Studio, Brandlive) to help creators put out more polished live videos and Microsoft, through its Azure Media Services, will provide the encoding needed.
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