This Year's Biggest Online Shopping Days

Source: Adobe Analytics and Alibaba/Skye Gould/BI Graphics

Close to 41.4 million shoppers chose to shop only online from Thanksgiving to Cyber Monday, more than the 34.7 million who chose to shop exclusively in stores according to the National Retail Federation. Cyber Monday and Black Friday both saw double-digit sales growth compared to last year and broke online sales records in the United States. Interestingly, the Wednesday before Thanksgiving saw the highest increase from last year with online sales experiencing a growth of 31.8%. It is clear that each year, more and more customers make their holiday purchases online.

Here are the online sales figures for this year: 

• Single's Day: $30.8 billion in gross merchandise volume; up 27% compared to 2017
• Cyber Monday: $7.9 billion in online sales; up 19.3% compared to 2017
• Black Friday: $6.22 billion in online sales; up 23.6% compared to 2017
• Amazon Prime Day: $4.2 billion in online sales 
• Thanksgiving Day: $3.7 billion in online sales; up 28% compared to 2017
• Wednesday before Thanksgiving: $2.4 billion in online sales; up 31% compared to 2017 
• US Single's Day Sales: $1.82 billion on Singles Day; up 29.1% from 2017

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