The biggest Portuguese digital contest is back!!

MUDAR É GANHAR ("change to win" in Portuguese) is back to give Portuguese citizens thousands of prizes and a wonderful Volkswagen T-Cross. Over the next 3 months, all Portuguese citizens have a chance to win over 5,200 fantastic prizes simply by using digital services from the 25 participating brands. This year, not only are corporate services eligible but there are now digital public services that are eligible as well.

Find out how here

Está de volta o maior concurso digital português!


O MUDAR É GANHAR volta para lhe dar milhares de prémios e um maravilhoso Volkswagen T-Cross. Durante os próximos 3 meses pode ganhar mais de 5.200 fantásticos prémios bastando usar serviços digitais das 25 marcas aderentes. Este ano são elegíveis não só serviços de empresas mas também serviços públicos digital.


Saiba como aqui

According to estimates published by Morgan Stanley, Amazon is now delivering 2.5 billion packages in the United States per year. Amazon's logistics capabilities has doubled within the last year from accounting for around 20% of Amazon package deliveries to more than half of all Amazon package deliveries. Amazon Logistics is rapidly catching market leaders FedEx (3 billion packages/year) and the United States Postal Service (4.7 billion packages/year). Although growing its own logistics capabilities is costing Amazon a fortune, it will soon own the entire delivery chain of its products, an accomplishment that will result in dramatic cost saving and efficiency improvements. 


The quest to own more of its delivery chain has definitely not come cheaply. Just this year, Amazon reported a nearly 50% increase in its fulfillment and shipping costs (a total of $9.6 billion) over a three month period (June - September). Remarkably, Amazon is managing to increase the number of packages it delivers as well as the speed it takes to deliver them. This year, for example, Amazon began testing a shift from Prime two-day shipping to one-day shipping. Traditionally, the last mile of a package delivery is not only the most expensive for retail organizations but also the hardest for them to handle themselves. Amazon has launched numerous initiatives, such as Prime Air and Amazon Flex to meet the needs of their logistics goals. 

• Prime Air, launched in 2016, encompasses Amazon's cargo planes as well as the development of its drone delivery service.
• Amazon Flex is an on demand platform for independent contractors to pick up and complete Amazon deliveries. 

Click here to read the full article.

Black Friday (Nov. 29th) and Cyber Monday (Dec. 01) set new spending records in the United States with $7.5 billion and $9.4 billion in online sales estimated by Adobe Analytics. Both daily totals represent a growth of nearly 20% over last year's records. Not only is online spending skyrocketing, but customers are also choosing to make more purchases via smartphones. On Cyber Monday, for example, smartphones accounted for more than one-third of all sales, an increase of over 40% over last year. Adobe expects that online holiday spending will reach over $140 billion, with Cyber Week (which includes Black Friday and Cyber Monday) accounting for around 20% of that total.

Although the increase in spending seen during Cyber Week echoes broad industry trends, big retailers do get a bigger boost from the holiday season than their smaller competitors. Adobe estimates that big retailers ($1B+) see a holiday revenue boost of close to 65%, which is close to double what their smaller competitors ($50M<) experience at 35%. 


Advertising is a vital part of the equation for any retailer trying to capitalize during this holiday period. Adobe estimates that paid search was accounted for over 24% of sales (up from 5.2% last year), just edging out direct traffic (21.1%) and "natural" search (18.8%). Although social media isn't as successful at driving sales, accounting for only 2.6% of sales, its role as an influencer is growing as it drove 8% of visits (a growth of 17.5% from last year). 




Click here to read the full report.

Researchers have developed an AI system that analyzes brain activity and applies a predictive model at the same time to predict epileptic seizures with 99.6 % accuracy, up to an hour before they occur. The system would give patients with epilepsy time to prepare for the seizure by taking medication. The AI system uses a deep learning algorithm and constitutes a major leap forward from current prediction methods. While it will take some time before the system is available for widespread use - it promises life-changing news for people suffering from epilepsy. 

Existing methods of prediction use an EEG (electroencephalogram) to analyze brain activity and only afterwards apply a predictive model. The new AI system was developed by Magby Bayoumi and Hisham Daoud at the University of Louisiana at Lafayette in the United States. 

The World Health Organization estimates that there are close to 50 million patients around the world that have epilepsy, and 70% of those can control their seizures with medication.

Click here to read the full article. ​

Singles Day began in 2009 and is today by far the biggest online sales event worldwide, regularly beating out Black Friday and Cyber Monday sales combined (Cyber Monday in the United States took in $7.8 billion last year). This is the first time the event is being held without Alibaba co-founder Jack Ma, who stepped down this September as chairman to "start a new life."

Click here to read the full article. ​

Amazon's yearly online shopping event, Prime Day 2019, beat all previous company records to become Amazon's largest online shopping event ever. The now two day shopping event reserved for its Prime members, who number around 100 million, resulted in over 175 million products being purchased. For Amazon, that makes this years Prime Day sales larger than last year's Black Friday and Cyber Monday sales combined. Amazon's Prime Day success has not gone unnoticed among competitors with over 300 unique competitors running Prime-Day related offers (up from 27 in 2016), according to RetailMeNot. 

The reality is that many retailers have been successfully able to piggyback off of the annual event to boost their own sales, with close to 38% even using the word Prime in their messages to consumers. According to Adobe Analytics, large retailers saw a huge increase, 64%, in their e-commerce sales on Prime Day when compared to an average Monday. The increased revenue, was lead by an increasing in traffic from visitors, accounting for close to 66% of the lift. This was followed by an increase in conversions, which accounted for 27%, and an increase in consumers' basket sizes, 7%. 

Adobe Analytics predicted that US e-commerce sales would be pushed to over $2 billion when Prime Day is all said and done, making it the third time outside of the holiday season (after Labor Day 2018 and Memorial Day 2019) when sales have reached that milestone. 

Amazon Prime members pay an annual subscription fee of $119 per year for a number of benefits, and bring in almost $12 billion in revenue to Amazon from their annual fees alone. 

Click here to read the full article. ​