 The biggest Portuguese digital campaign is back, and it's bigger than ever!!
MUDAR É GANHAR ("change to win" in Portuguese) is back to give Portuguese citizens thousands of prizes and a wonderful Renault Clio E-Tech. Over the next 3 months, all Portuguese citizens have a chance to win over 5,300 fantastic prizes simply by using digital services from the over 20 participating brands! Find out how here Está de volta o maior concurso digital português! O MUDAR É GANHAR volta para lhe dar milhares de prémios e um maravilhoso Renault Clio E-Tech. Durante os próximos 3 meses pode ganhar mais de 5.300 fantásticos prémios bastando usar serviços digitais das mais de 20 marcas aderentes. Saiba como aqui
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 MUDA NUM MINUTO (“Change in a Minute”) is a digital literacy initiative that was launched by MUDA (Movement for an Universal and Digitally Active citizenship). MUDA NUM MINUTO was launched in Portugal in 2018, with the objective of contributing to a more advanced, inclusive and participative country. MUDA NUM MINUTO aims further MUDA's mission of reducing the number of citizens who have never accessed the internet and to increase the number of citizens with advanced digital skills.
MUDA NUM MINUTO is a daily TV program aired on the public TV channel (RTP1 and RTP3) and radio (Antena 1) with suggestions on how Portuguese citizen's day-to-day life can be changed with the use of the internet. This initiative is also available online on RTP Play, YouTube, Facebook and Instagram. After more than 370 videos produced over two seasons, MUDA is excited to announce the launch of the 3rd season of MUDA NUM MINUTO at the end of this month. Increase your digital skills and benefit from their advantages in your daily life. Keep up with the 3rd season here in our MUDA NUM MINUTO playlist.  In addition to the over 300 articles and videos that are updated daily, you can also receive the MUDA EM CASA newsletter and stay abreast of all the digital news we have prepared for you!
Make your days more Digital and explore the world from home. Stay informed, subscribe to our newsletter here. Receba a newsletter do MUDA EM CASA e fique a par de todas as novidades digitais que preparámos para si! Torne os seus dias mais Digitais e explore o mundo a partir de casa. Mantenha-se informado, subscreva a nossa newsletter aqui.  In the Voice Activated Digital Services Webinar, we analyzed the report on the Adoption of Digital Voice Activated Services, developed by Deloitte in conjunction with MUDA - Movement for Active Digital Use, whose main objective is to assess the status of adoption and interest of Portuguese companies in the use of voice interaction in digital services.
The Portuguese companies that participated in the Deloitte / MUDA Study highlight the Health, Tourism, Technology and Retail industries as being the most promising for the integration of voice interaction in their digital services. However, there is consensus on the transversality in the use of this technology by the Portuguese business panorama. You can review the entire transmission, download the presentations as well as the Report "Adoption of Digital Voice Activated Services in Portugal", just by selecting the options below. SEE THE PRESENTATIONS HERE: By clicking on the name of each speaker you will have access to the respective presentation. REPORT 10h00 Welcome Alexandre Nilo Fonseca, Diretor Executivo, MUDA 10h25 Presentation of the study “Digital Voice Services and its impact in Portugal” Sérgio Lee, Partner, Deloitte 10h40 Voice Technology applied in Success Cases • Google | Tiago Sá, Customer Engineer, Google Cloud Portugal • Microsoft | Nelson Luciano, Data & Artificial Intelligence Specialist 11h15 Closing André de Aragão Azevedo, Exmo. Sr. Secretário de Estado para a Transição Digital 11h30 Fim do evento Visit the webinar site below here  Source: mudaemcasa.pt When the state of emergency in response to covid-19 was announced 2 weeks ago, our team immediately started thinking about how we could make life easier for millions of Portuguese who would be at home - from young students, through working adults to older retired people, whether they live with other family members or alone. We decided to create MUDA EM CASA ("change at home" in Portuguese).
Since then, web designers, programmers, content managers and other professionals in collaboration with various organizations have come together to produce, choose and adapt more than 250 videos and articles with helpful suggestions and links on how to do everything from home using the internet, from working, learning, communicating, shopping, accessing information and more. Today MUDAEMCASA.PT is born so that all Portuguese can make the most of the internet, without leaving their homes. We have recommendations for internet users of all levels including those who have never used it. For non users, we have developed MUDA digital interactive manuals so that they can learn - with the help of their family members - how to develop the skills necessary to use email, search the internet and much more. We take this opportunity to thank the health professionals and all other professionals who ensure that our lives continue every day and ask everyone else to stay at their homes. Click here to visit the site This week was special for MUDA with enormous recognition from the Government for the current work of MUDA and in particular the MUDA NA ESCOLA ("change at school" in Portuguese) program.
This recognition specifically highlighted MUDA's potential, in partnership with the Government, to qualify 1 million Portuguese people to use the internet in their daily lives during this legislature "We want to give a basic digital qualification to a very significant number of Portuguese in partnership with the MUDA movement" stated the Minister of Economy and Digital Transition, Pedro Siza Vieira. "We want to give basic qualification to 1 million Portuguese people who today still do not use the Internet" quantified the Prime Minister, António Costa. ----- Esta semana foi especial para o MUDA com um enorme reconhecimento do Governo ao trabalho atual do MUDA e em particular ao programa MUDA NA ESCOLA. Sobretudo ao potencial quanto ao que podemos fazer nesta legislatura em parceria com o Governo, para qualificar 1 milhão de Portugueses a usar a internet no seu dia-a-dia. "Queremos dar uma qualificação básica digital a um número muito significativo de portugueses em parceria com o movimento MUDA" afirmou o Ministro da Economia e da Transição Digital, Pedro Siza Vieira. "Queremos dar qualificação básica a 1 milhão de portugueses que hoje ainda não utilizam a Internet" quantificou o Primeiro-Ministro, António Costa.  The biggest Portuguese digital contest is back!!
MUDAR É GANHAR ("change to win" in Portuguese) is back to give Portuguese citizens thousands of prizes and a wonderful Volkswagen T-Cross. Over the next 3 months, all Portuguese citizens have a chance to win over 5,200 fantastic prizes simply by using digital services from the 25 participating brands. This year, not only are corporate services eligible but there are now digital public services that are eligible as well. Find out how here Está de volta o maior concurso digital português! O MUDAR É GANHAR volta para lhe dar milhares de prémios e um maravilhoso Volkswagen T-Cross. Durante os próximos 3 meses pode ganhar mais de 5.200 fantásticos prémios bastando usar serviços digitais das 25 marcas aderentes. Este ano são elegíveis não só serviços de empresas mas também serviços públicos digital. Saiba como aqui  Source: The Verge - Photo by Nicolas Economou/NurPhoto via Getty Images According to estimates published by Morgan Stanley, Amazon is now delivering 2.5 billion packages in the United States per year. Amazon's logistics capabilities has doubled within the last year from accounting for around 20% of Amazon package deliveries to more than half of all Amazon package deliveries. Amazon Logistics is rapidly catching market leaders FedEx (3 billion packages/year) and the United States Postal Service (4.7 billion packages/year). Although growing its own logistics capabilities is costing Amazon a fortune, it will soon own the entire delivery chain of its products, an accomplishment that will result in dramatic cost saving and efficiency improvements.
The quest to own more of its delivery chain has definitely not come cheaply. Just this year, Amazon reported a nearly 50% increase in its fulfillment and shipping costs (a total of $9.6 billion) over a three month period (June - September). Remarkably, Amazon is managing to increase the number of packages it delivers as well as the speed it takes to deliver them. This year, for example, Amazon began testing a shift from Prime two-day shipping to one-day shipping. Traditionally, the last mile of a package delivery is not only the most expensive for retail organizations but also the hardest for them to handle themselves. Amazon has launched numerous initiatives, such as Prime Air and Amazon Flex to meet the needs of their logistics goals.
Click here to read the full article.  TRAFFIC VS. REVENUE BY DEVICE NOV 1–DEC 2, 2019 Source: Adobe Analytics Black Friday (Nov. 29th) and Cyber Monday (Dec. 01) set new spending records in the United States with $7.5 billion and $9.4 billion in online sales estimated by Adobe Analytics. Both daily totals represent a growth of nearly 20% over last year's records. Not only is online spending skyrocketing, but customers are also choosing to make more purchases via smartphones. On Cyber Monday, for example, smartphones accounted for more than one-third of all sales, an increase of over 40% over last year. Adobe expects that online holiday spending will reach over $140 billion, with Cyber Week (which includes Black Friday and Cyber Monday) accounting for around 20% of that total.  Although the increase in spending seen during Cyber Week echoes broad industry trends, big retailers do get a bigger boost from the holiday season than their smaller competitors. Adobe estimates that big retailers ($1B+) see a holiday revenue boost of close to 65%, which is close to double what their smaller competitors ($50M<) experience at 35%.
Advertising is a vital part of the equation for any retailer trying to capitalize during this holiday period. Adobe estimates that paid search was accounted for over 24% of sales (up from 5.2% last year), just edging out direct traffic (21.1%) and "natural" search (18.8%). Although social media isn't as successful at driving sales, accounting for only 2.6% of sales, its role as an influencer is growing as it drove 8% of visits (a growth of 17.5% from last year). Click here to read the full report.  Source: mr.suphachai praserdumrongchai via Getty Images Researchers have developed an AI system that analyzes brain activity and applies a predictive model at the same time to predict epileptic seizures with 99.6 % accuracy, up to an hour before they occur. The system would give patients with epilepsy time to prepare for the seizure by taking medication. The AI system uses a deep learning algorithm and constitutes a major leap forward from current prediction methods. While it will take some time before the system is available for widespread use - it promises life-changing news for people suffering from epilepsy.
Existing methods of prediction use an EEG (electroencephalogram) to analyze brain activity and only afterwards apply a predictive model. The new AI system was developed by Magby Bayoumi and Hisham Daoud at the University of Louisiana at Lafayette in the United States. The World Health Organization estimates that there are close to 50 million patients around the world that have epilepsy, and 70% of those can control their seizures with medication. Click here to read the full article. |
