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As technology continues to push into new areas, the physical and digital worlds increasingly overlap and blend together. What’s more, this trend will only continue. As emerging technologies like Augmented Reality, the Internet of Things, and Artificial Intelligence become mainstream, the only thing that’s certain today is that stability and predictability is a thing of the past.
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Our understanding of the shifts that disrupt businesses, industries, and sectors has profoundly improved over the past 20 years: We know far more about how to identify those shifts and what dangers they pose to incumbent firms. But the timing of technological change remains a mystery. Even as some technologies and enterprises seem to take off overnight (ride sharing and Uber; social networking and Twitter), others take decades to unfold (high-definition TV, cloud computing). For firms and their managers, this creates a problem: Although we have become quite savvy about determining whether a new innovation poses a threat, we have very poor tools for knowing when such a transition will happen.
Click here to read the full article. Let's face it—people no longer distinguish between online video, mobile video, or linear TV. They watch what they want, when they want, on the screen they want. This requires marketers to think about breaking down the many silos between offline and online video—from budgets, to creative approaches, and even organizational structures.
Click here to read the full article. In just a few years digital technology has connected an ever-growing number of people, sensors, and devices. It’s created new business and social networks, resulted in new ecosystems, and transformed our economy. Of course, not all organizations have responded to it in the same way. While some have invested significantly in technology, operational, and cultural changes, others are lagging behind. Our research shows that digital transformation is paying off for those who embrace it: Digitally transformed organizations (“digital leaders”) performed much better than organizations that lagged behind (“digital laggards”), effectively creating a “digital divide” across companies.
Click here to read the full article. In a mobile-first world, people expect answers at their fingertips. They turn to the nearest device to make a decision, learn something new, or get something accomplished. Connecting the dots across these micro-moments is necessary for marketers to tell a single story across devices, channels, and formats. Here are new cross-device insights to help you build a strategy for mobile.
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A2D Digital FeedFollow the leading stories about digital transformation. History
Fevereiro 2021
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