Instagram is slowly rolling out native payments features to some users. Backed by Facebook's Payment Rules, users will be able to add debit or credit cards to a profile, along with setting up a security pin that will enable them to make purchases without ever leaving the app. With the feature still in test mode, it's rollout will definitely increase Instagram's role in commerce and attract even more advertisers.
Instagram announced a feature that would enable users to book a service directly on its application in March 2017 that would be rolled out later in 2017. The payments feature seems to be a continuation of that strategy but improved with a payments feature. Facebook has also invested in its own payments functionalities with peer-to-peer payments in its Messenger application. Whether a similar feature would come to Instagram remains to be seen. Instagram has made efforts to make its browsing simple and uninterrupted such as not allowing links in captions, and a native payment feature would make that vision even more complete. Snapchat has recently tested its own native payments and checkout features earlier this year. Snapchat and Instagram both understand that there is a lot of potential for growth in advertising and engagement through the integration of these services. Click here to read the full article.
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Facebook Chief Executive Mark Zuckerberg announced at the company's annual F8 conference that Facebook plans to enter the online dating industry by providing an online dating service to its users. Users will be able to set up a dating profile if they choose to, and potential matches will be selected by Facebook based on mutual friends, things in common, and dating preferences. Zuckerberg revealed that privacy will be a large focus of the service and users' dating activity will not show up on Facebook's News Feed.
Having contemplated the service for over 10 years, Zuckerberg told the crowd that there are over "200 million people on Facebook that list themselves as single, so clearly there's something to do here." The company seriously considered the service in 2016 after Zuckerberg posted a photo of a couple who had met on the social network to his Facebook post. Facebook Chief Product Officer Chris Cox revealed that users will be able to begin a conversation with a potential match during actives such as commenting on each other's photos. The company has revealed that for safety reasons, all conversations will be restricted to text. Click here to red the full article. |
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