Mobile grew in strength year-over-year as it set its own record on Cyber Monday representing 47.4 % of traffic throughout the day and 33.1% of revenue. Revenue from smartphones alone came in at $1.59 billion, a 39.2% growth compared to its performance last year. Smaller Retailers, companies with under $10 million in annual revenue, experienced 30% higher conversion rates on smartphones compared to large retailers (companies with over $100 million in annual revenue). Unsurprisingly, the top retail promotion driver was search, driving 41.7% of traffic. Organic search represented 18.8 % of the total, just short of the 22.1% paid search represented.
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