After close to one year of testing, Amazon has officially opened its checkout-free, queue-free, convenience store the public. Amazon Go, will allow consumers to enter the store using their cellphones, select their items, and walk out. Using sensors, cameras, and a computer vision system, the store monitors which customers select which items and charges their designated Amazon account after they complete their selections and walk out the door.
The technology used inside the store is the first of its kind and took Amazon four years to develop. The store underwent internal testing from Amazon employees for a year and heralds the kind of disruption Amazon has become known for. Amazon has made no public announcements of future implementations of the new technology into Whole Foods stores and has also not discussed opening more Amazon Go locations.
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