MUDA - Movimento pela Utilização Digital Ativa - was introduced one year ago yesterday, when 26% of the Portuguese population had never used the internet. The number of Portuguese who have never used the internet is now under 20% for the first time, but Alexandre Nilo Fonseca, Executive Director of the MUDA Project, reinforces that there is still a large challenge ahead. More than 40% of Portuguese still use the internet at a very basic level, and only 28% can be considered to have sophisticated competencies in utilizing the internet. MUDA over the next year will continue to push Portugal towards being a more advanced and inclusive country by focusing not only on decreasing the number of citizens who have never used the internet but also by betting on proximity to increase the competencies of Portuguese citizens.
Last year, MUDA enacted a number of initiatives to promote its mission of a more digital Portuguese citizenry and counted with more than 30 partners and a sponsorship from the Presidency of the Republic. One of these initiatives, a roadshow that traveled to more than 11 cities over 5 months, counted about 15 thousand visitors to its tent. In fact, combining the visits to the space and dissemination through social media and other networks, the MUDA Roadshow reached about one million citizens last year.
For 2018, MUDA will execute another set of impactful initiatives such as execute another Roadshow among its, build a network of MUDA Volunteers, and roll out a daily program "MUDA Num Minuto" on RTP. The MUDA Volunteer Program will be begin in schools starting next year and already consists of 700 volunteers who endeavor to helping others, inside and outside the family, enter the digital world. "MUDA Num Minuto" will be a daily emission of internet tips in a minute, with a focus on day-to-day tasks. Another key objective for this year is to address the role of the state. Alexandre Nilo Fonseca stated yesterday that it is critical for Portugal to create a more appropriate "legislation 4.0," such as a common authentication system for business and government.
The goal for this year is to continue to build on the success MUDA had last year and further improve the digital maturity of Portugal and its citizens.
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