Reserve with Google attracted close to 15,000 diners and $270,000 in a couple of weeks to Buenos-Aires based Restorando, one of the scheduling software companies located in Latin America. Two other software providers have disclosed that Reserve with Google reservations came from new clients over 50% of the time (one reported that 75% of reservations came from new customers). Google does not currently pay for access to the suppliers data, who instead receive value from the booking tool making their clients more attractive in Google results.
Amazon Home Services launched a scheduling tool for landscapers, TV installers and other similar home-related services. Facebook's Instagram partnered with 11 of the same 25 large booking software suppliers as Google recently. As competition in this area increases, analysts expect the use of voice-activated booking to be an important differentiating feature. One explained that if Google is able to deliver a seamless integration with its Google Assistant, it will be hard to beat.
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