The reality is that many retailers have been successfully able to piggyback off of the annual event to boost their own sales, with close to 38% even using the word Prime in their messages to consumers. According to Adobe Analytics, large retailers saw a huge increase, 64%, in their e-commerce sales on Prime Day when compared to an average Monday. The increased revenue, was lead by an increasing in traffic from visitors, accounting for close to 66% of the lift. This was followed by an increase in conversions, which accounted for 27%, and an increase in consumers' basket sizes, 7%.
Adobe Analytics predicted that US e-commerce sales would be pushed to over $2 billion when Prime Day is all said and done, making it the third time outside of the holiday season (after Labor Day 2018 and Memorial Day 2019) when sales have reached that milestone.
Amazon Prime members pay an annual subscription fee of $119 per year for a number of benefits, and bring in almost $12 billion in revenue to Amazon from their annual fees alone.
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