It is clear that the website has decided to differentiate itself from other online retailers through personalization efforts. The website will tailor the shopping experience by person and as well as product type. President of Jet.com, Simon Belsham explained to TechCrunch that “the way consumers are inspired by and shop for fashion is very different than food." Jet.com will also seek to expedite the reorder process, aiming to make it easier to reorder items by carefully timing reorder reminders and product recommendations.
Jet.com's localized approach will begin in New York but will eventually be available in other cities over time. Although it is prioritizing urban shoppers, the site will be available to customers nationwide.
Belsham, in a statement about the relaunch of the Jet.com site said “As a retailer, we must build experiences that customers love and trust, backed by strong values. For Jet, this means offering a more tailored shopping experience combined with a unique assortment of great brands in a way that brings empathy back into e-commerce. This is only the beginning for Jet."
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