A2D CONSULTING
  • Home
  • Serviços
  • Clientes
  • Quem Somos
  • Digital Feed
  • Home
  • Services
  • Clients
  • About Us
  • Digital Feed
  • Careers
  • Carreiras
  • Contactos
  • Contacts

DIGITAL FEED

2019 Online Holiday Shopping Trends

12/6/2019

0 Comentários

 
Imagem
TRAFFIC VS. REVENUE BY DEVICE NOV 1–DEC 2, 2019 Source: Adobe Analytics
Black Friday (Nov. 29th) and Cyber Monday (Dec. 01) set new spending records in the United States with $7.5 billion and $9.4 billion in online sales estimated by Adobe Analytics. Both daily totals represent a growth of nearly 20% over last year's records. Not only is online spending skyrocketing, but customers are also choosing to make more purchases via smartphones. On Cyber Monday, for example, smartphones accounted for more than one-third of all sales, an increase of over 40% over last year. Adobe expects that online holiday spending will reach over $140 billion, with Cyber Week (which includes Black Friday and Cyber Monday) accounting for around 20% of that total.
Imagem
Although the increase in spending seen during Cyber Week echoes broad industry trends, big retailers do get a bigger boost from the holiday season than their smaller competitors. Adobe estimates that big retailers ($1B+) see a holiday revenue boost of close to 65%, which is close to double what their smaller competitors ($50M<) experience at 35%. 


Advertising is a vital part of the equation for any retailer trying to capitalize during this holiday period. Adobe estimates that paid search was accounted for over 24% of sales (up from 5.2% last year), just edging out direct traffic (21.1%) and "natural" search (18.8%). Although social media isn't as successful at driving sales, accounting for only 2.6% of sales, its role as an influencer is growing as it drove 8% of visits (a growth of 17.5% from last year). 




Click here to read the full report.
0 Comentários



Enviar uma resposta.

    A2D Digital Feed

    Follow the leading stories about digital transformation.

    History

    Julho 2021
    Junho 2021
    Fevereiro 2021
    Janeiro 2021
    Outubro 2020
    Julho 2020
    Abril 2020
    Março 2020
    Janeiro 2020
    Dezembro 2019
    Novembro 2019
    Setembro 2019
    Julho 2019
    Junho 2019
    Maio 2019
    Abril 2019
    Março 2019
    Fevereiro 2019
    Janeiro 2019
    Dezembro 2018
    Novembro 2018
    Outubro 2018
    Setembro 2018
    Agosto 2018
    Julho 2018
    Junho 2018
    Maio 2018
    Abril 2018
    Março 2018
    Fevereiro 2018
    Janeiro 2018
    Dezembro 2017
    Novembro 2017
    Outubro 2017
    Setembro 2017
    Agosto 2017
    Julho 2017
    Junho 2017
    Maio 2017
    Abril 2017
    Março 2017
    Janeiro 2017
    Dezembro 2016
    Março 2016

Picture
Política de Privacidade              Política de Cookies
​


Copyright 2016 
A2D Consulting. All rights reserved.
  • Home
  • Serviços
  • Clientes
  • Quem Somos
  • Digital Feed
  • Home
  • Services
  • Clients
  • About Us
  • Digital Feed
  • Careers
  • Carreiras
  • Contactos
  • Contacts