A Look Inside The Mobile Mindset of Generation Z

Millennials have captivated marketers attention for years, but here we shift the spotlight to 13- to 17-year-olds. While millennials were mobile pioneers, teens are mobile natives. Yet teens are equal parts aware of and wary of their dependence on technology—meaning their online lives are both spontaneous and carefully curated. This report shares new insights to help marketers better understand Gen Z and its members’ behaviors. 

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