Amazon first began as an online retailer for books. It then began releasing remarkably exciting products one after another - the Kindle (e-reader), CreateSpace (a self-publishing service), Amazon Web Services (cloud computing service), Amazon Prime (delivery service), and Alexa (virtual assistant). Amazon currently employs more than 550,000 people and brings in $178 billion in revenue every year. It now also sells almost anything you can think of, from appointments with plumbers, to peanut butter, to cloud computing. Behind it all is a relentless ambition for growth that stems from Amazon's Founder and CEO Jeff Bezos.
When Amazon went public in 1997, Mr. Bezos established that he would not work for Wall Street. As a result, Amazon has become a company that is unafraid of being wrong or losing money. "We like to go down unexplored alleys and see what’s at the end. Sometimes they’re dead ends,” Mr. Bezos said in 2009. “Sometimes they open up into broad avenues and we find something really exciting." At just 24 years old, Amazon has had a remarkable growth trajectory already but its future seems even brighter. Amazon's ambitions for the future appear to be endless and even when some of their ambitions don't go according to plan, investors remain confident in Amazon's approach.
Apple was the first American company to cross the $1 trillion line just last month. The next question on everyone's mind is: Will Amazon or Apple be the first to hit $2 trillion?
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