The benefits of going digital for Singapore Airlines could be very substantial, with forecasts of boosted earnings being placed around $800 million. The airline has been struggling to compete against local competitors and low cost carriers with reported net profits of $350 million in 2017. Singapore Airlines will also institute other measures to support its transformation plan including consolidating the financial teams of its arm SilkAir with its own airline team, moving some routes to other carriers, and adding more seats to some of its airplanes. An initiative with the National University of Singapore (NUS) will target revenue management and demand patterns as it tackles other challenges currently facing its business.
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