Over time, the currently free application is expected to begin to charge businesses for using it. WhatsApp was bought by Facebook in 2014 for $19 billion, with WhatsApp CEO Jan Koum and Facebook CEO Mark Zuckerberg deciding shortly after that the original messaging system should remain advertising free. Although WhatsApp temporarily experimented with a $1 a year subscription, the fee was discontinued in 2016 and the application in its current state has no source of revenue. WhatsApp is in a highly competitive market that considers WeChat and Facebook's own Messenger as competitors among many others worldwide. WhatsApp has expressed plans to release its new business app in other markets and on iOS soon.
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