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DIGITAL FEED

Consumers increasingly rely on digital, and especially mobile, to help with their auto purchase journey.

1/26/2017

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Consumers increasingly rely on digital, and especially mobile, to help with their auto purchase journey—to research, find deals, and get real-time auto advice. For example, 1 in 3 adults in the U.S. watches auto content on YouTube once per month. Today, these digital interactions influence shoppers' decisions as much as (and potentially even more than) the salesperson on-the-lot. And because we're not yet able to start and finish an auto purchase online, it's critical for brands to win early micro-moments to drive people to the lot.

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