The move follows companies such as Comcast Corp's Networks (MTV, NBC and MSNBC), BuzzFeed News, Major League Baseball, and Major League Soccer who will also begin to develop programming content specifically for the network. Disney plans to adapt a version of its "SportCenter TV" show for Twitter, who will also be streaming a podcast from ESPN called "Fantasy Focus Live." The deals were part of a series of announced deals from Twitter at the Digital Content Newfronts, where Twitter revealed more than 30 such deals for the creation of live and original programming.
The push for online video content for Twitter will aim to help it compete with its bigger rivals who are making investments of their own into the space. Facebook made deals with both Major League Baseball and the National Football League this year to enable viewers to watch games live on the Facebook Watch platform.
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