Walt Disney Co announced that it will create entertainment, news, and live sports content and programming specifically for Twitter. Current programming plans from Walt Disney Co include specific content from Disney's ESPN network, ABC and the company's movie studio. The push in programming content to the online platform seeks to increase advertising revenue and online viewers through digital video and there is no doubt that Twitter's investments in growing its streaming efforts have been profitable - half of the advertising revenue for the last two quarters has been contributed by video.
The move follows companies such as Comcast Corp's Networks (MTV, NBC and MSNBC), BuzzFeed News, Major League Baseball, and Major League Soccer who will also begin to develop programming content specifically for the network. Disney plans to adapt a version of its "SportCenter TV" show for Twitter, who will also be streaming a podcast from ESPN called "Fantasy Focus Live." The deals were part of a series of announced deals from Twitter at the Digital Content Newfronts, where Twitter revealed more than 30 such deals for the creation of live and original programming.
The push for online video content for Twitter will aim to help it compete with its bigger rivals who are making investments of their own into the space. Facebook made deals with both Major League Baseball and the National Football League this year to enable viewers to watch games live on the Facebook Watch platform.
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