Facebook announced on Tuesday that it has begun trialing augmented reality advertising in the United States. The new augmented reality advertisements will appear on users' News Feed and will enable them to interact with products virtually. The advertisements will appear as normal in-feed advertisements to users but will also include a "Tap to try on" feature which will trigger augmented reality capabilities. Facebook will also launch a Video Creation Kit which will help advertisers create mobile-first advertisements, with Facebook executive Ty Ahmad-Taylor saying " We see video as the best medium for discovering new products."
Michael Kors was the first company to try out the AR capable advertisements, with Pottery Barn, Sephora, Wayfair, Bobbi Brown, NYX Professional Makeup, and King planning to conduct tests later on in this summer. The AR advertisements allow users to seamlessly transition from the AR experience to purchasing the product.
Facebook also announced that it would be expanding shopping capabilities on Instagram stories globally by the holidays which let users buy products directly from retailers on its photo-sharing application.
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