Prior to Bezos, the Post's technology operation consisted mostly of a help desk, fixing computers and software-bug patches and such. After Bezos, and at his urging, the Post made a critical decision: to build its own software.
Creating its own technology, in turn, gave the Post more control over things like load speeds and reliability, as well as deep visibility into its users — which stories they read, how far they scrolled, which headlines drew more traffic, and whether each reader has a preference for videos or photo presentations. That information could be fed back to the newsroom in real time, enabling them to, for example, beta-test headlines and optimize photos suited to different models of phones.
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