The mobile phone has become a productivity boosting tool to all in idle moments. According to Google, 60% of smartphone users say their phones help them feel more "confident and prepared" and 79% are more likely to revisit a mobile site if it's easy to use. Mobile phones provide sparks of inspiration, help solve urgent needs, enable moments of micro-productivity, assist in planning ahead, offer in-store assistance at all times, and give users a feeling of accomplishment. Is your brand effectively catering your mobile experiences to fit your customer's needs?
According to Google, 54% of smartphone users report that their mobiles reduce stress/anxiety in their lives. Google researchers identified five "mind states" that cause users to reach out to their mobile phones:
Find the mind states or micro moments that send your customer reaching for their phones and match your mobile experience to them. Doing so will help your company become more receptive to your customers and their needs.
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