Facebook Chief Executive Mark Zuckerberg announced at the company's annual F8 conference that Facebook plans to enter the online dating industry by providing an online dating service to its users. Users will be able to set up a dating profile if they choose to, and potential matches will be selected by Facebook based on mutual friends, things in common, and dating preferences. Zuckerberg revealed that privacy will be a large focus of the service and users' dating activity will not show up on Facebook's News Feed.
Having contemplated the service for over 10 years, Zuckerberg told the crowd that there are over "200 million people on Facebook that list themselves as single, so clearly there's something to do here." The company seriously considered the service in 2016 after Zuckerberg posted a photo of a couple who had met on the social network to his Facebook post. Facebook Chief Product Officer Chris Cox revealed that users will be able to begin a conversation with a potential match during actives such as commenting on each other's photos. The company has revealed that for safety reasons, all conversations will be restricted to text.
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