Over a third of online Black Friday purchases (33.5%) in the United States were completed from a mobile phone according to Adobe analysts, up from 29.1% in 2017. This year's mobile online sales of $2.1 billion set a record, comfortably topping the record set last during Cyber Monday of $1.4 billion. In total, consumers spent $6.22 billion during this year's Black Friday in the United States, a 23.6% increase over 2017. Some credit for mobile's increasing share of online sales can definitely be attributed to companies providing better and better mobile experiences for consumers.
Unsurprisingly, this year's biggest hits during Black Friday in the United States were tech related with laptops, video games and headphones among the most purchased items.
Cyber Monday, the online shopping event that was the previous record holder for most online sales, takes place today.
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