Instagram is slowly rolling out native payments features to some users. Backed by Facebook's Payment Rules, users will be able to add debit or credit cards to a profile, along with setting up a security pin that will enable them to make purchases without ever leaving the app. With the feature still in test mode, it's rollout will definitely increase Instagram's role in commerce and attract even more advertisers.
Instagram announced a feature that would enable users to book a service directly on its application in March 2017 that would be rolled out later in 2017. The payments feature seems to be a continuation of that strategy but improved with a payments feature.
Facebook has also invested in its own payments functionalities with peer-to-peer payments in its Messenger application. Whether a similar feature would come to Instagram remains to be seen. Instagram has made efforts to make its browsing simple and uninterrupted such as not allowing links in captions, and a native payment feature would make that vision even more complete.
Snapchat has recently tested its own native payments and checkout features earlier this year. Snapchat and Instagram both understand that there is a lot of potential for growth in advertising and engagement through the integration of these services.
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