With Googe's ARCore release (ARCore is to Google's Android what ARKit is to Apple's iOS) late last year, companies now have the option of releasing augmented reality experiences to users on both Android and iOS. ARCore/ARKit provide content creators like The New York Times with the opportunity to leverage AR technology to enhance their products and offer them to mobile users on both sides of the operating system divide. The New York Times most recent AR experience is available on both platforms through The New York Times app and gives users a glimpse into the visual legacy of David Bowie.
Google's ARCore was developed through a collaboration of Google's VR Group and Android team. The software development kit (SDK) is supported by both the Samsung S8 and the Google Pixel and gives more than 100 million users access to ARCore apps. In regards to Apple customers - any customers who have iPhones or iPads with iOS 11 have access to all ARKit applications. The combination provides content creators with the opportunity to reach an ever increasing base of consumers. Going forward, we expect to see a steady increase in the creation and use of new and exciting AR experiences.
The New York Times has released two previous AR experiences, with its coverage of the Winter Olympics representing its first use of news coverage through AR.
Click here to read the full article on the New York Times AR Experience and here to read about Google's ARCore.
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