A2D CONSULTING
  • Home
  • Serviços
  • Clientes
  • Quem Somos
  • Digital Feed
  • Contactos
  • Home
  • Services
  • Clients
  • About Us
  • Digital Feed
  • Contacts

DIGITAL FEED

Waze Launches Its Ad Program For Small Businesses

4/3/2018

0 Comentários

 
Imagem
Source: Tech Crunch
Waze has officially launched Waze Local, which finally enables small businesses to advertise themselves to Waze users on the road. Waze has offered the ad program to larger brands for years and has been testing its small business ad program since 2016.  Waze's ad program allows companies to display a branded pin to consumers as they drive by their business location. Waze's beta test demonstrated an average increase in navigations to advertising locations of 20 percent. 

Waze's branded pin ad platform will charge businesses on a CPM (cost per thousand impressions) format. Matt Phillips, Waze Local Team Leader, has stated that businesses could pay as low as $2 a day for a basic campaign. On top of its branded pin format, Waze Local offers businesses the opportunity to promote themselves on customer search results as well as display large banner that appears on drivers' screens only if they are currently stopped. 

Waze is owned by Google, and although it shares some of its traffic data and other anonymized data with it's owner, for the time being the focus of Waze Local is to be a platform for small to medium businesses on the Waze platform. 



Click here to read the full article. ​
0 Comentários



Enviar uma resposta.

    A2D Digital Feed

    Follow the leading stories about digital transformation.

    History

    Fevereiro 2021
    Outubro 2020
    Julho 2020
    Abril 2020
    Março 2020
    Janeiro 2020
    Dezembro 2019
    Novembro 2019
    Setembro 2019
    Julho 2019
    Junho 2019
    Maio 2019
    Abril 2019
    Março 2019
    Fevereiro 2019
    Janeiro 2019
    Dezembro 2018
    Novembro 2018
    Outubro 2018
    Setembro 2018
    Agosto 2018
    Julho 2018
    Junho 2018
    Maio 2018
    Abril 2018
    Março 2018
    Fevereiro 2018
    Janeiro 2018
    Dezembro 2017
    Novembro 2017
    Outubro 2017
    Setembro 2017
    Agosto 2017
    Julho 2017
    Junho 2017
    Maio 2017
    Abril 2017
    Março 2017
    Janeiro 2017
    Dezembro 2016
    Março 2016

Picture
Política de Privacidade              Política de Cookies
​


Copyright 2016 
A2D Consulting. All rights reserved.
  • Home
  • Serviços
  • Clientes
  • Quem Somos
  • Digital Feed
  • Contactos
  • Home
  • Services
  • Clients
  • About Us
  • Digital Feed
  • Contacts