Waze's branded pin ad platform will charge businesses on a CPM (cost per thousand impressions) format. Matt Phillips, Waze Local Team Leader, has stated that businesses could pay as low as $2 a day for a basic campaign. On top of its branded pin format, Waze Local offers businesses the opportunity to promote themselves on customer search results as well as display large banner that appears on drivers' screens only if they are currently stopped.
Waze is owned by Google, and although it shares some of its traffic data and other anonymized data with it's owner, for the time being the focus of Waze Local is to be a platform for small to medium businesses on the Waze platform.
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