Why People Visit YouTube
According to research from the Pew Research Center, 51% of adult YouTube users use the video service to help them learn how to do new things, while 19% use the platform to help them decide whether to buy a product. Other key findings show that 81% of parents let their children (ages 11 or below) watch content on YouTube, while 34% allow their children to watch YouTube videos regularly. The study also conducted research into YouTube's video recommendation system and found that it recommends progressively longer and more popular videos to users.
The survey also highlights that although many users rely on the platform to help them understand events (19% of adult users reported the site was very important in helping them understand events happening in the world), around two-thirds of YouTube users reported that they find obviously untrue or false videos at least sometimes.
YouTube is currently the second most used search engine in the world after Google, and over 1.9 billion users log onto the platform every month.
Click here to read more about Pew Research Center's Survey.
Leave a Reply.
A2D Digital Feed
Follow the leading stories about digital transformation.